Wednesday, January 18, 2012

SEO: Think You Can Do It Better?

Many business administrators believe their internal marketing and IT staff have the capability of running successful SEO campaigns. This common misconception originates from a theory that SEO is nothing more than a process of choosing keywords that relate to a business and implementing those keywords on the business’ website. However, much more is needed to run a profitable SEO campaign. The number one necessity for running a successful SEO campaign is utilizing a reputable SEO firm--that’s the easy part.

Internet marketing has become very competitive and complex within the past few years. For this reason, companies may no longer find success with a one-time implementation of basic SEO components. To be successful in today’s competitive Internet marketing environment, one must give constant attention to the campaign. For example, factors such as industry trends and changes to the major search engines’ algorithms occur regularly. Competition is fierce; a business may achieve top ranking for certain keywords one month and drop in rank the next if proper attention is not given to the campaign.

SEO firms are better suited than internal marketing staff for managing SEO campaigns because they have insights into Internet marketing strategies appropriate for various types of industries such as: financial services, pharmaceutical, and professional services.

The qualifications and certifications SEO firms acquire, such as SEMPO certification, illustrate the firms’ specific training, knowledge, and skills. SEO firms are subject matter experts--they know what to do and how to do it.

In-house marketing departments may not have the depth of knowledgeable, training, access to industry tools, and time necessary to run a successful SEO campaign. Therefore, it is best to hire an SEO firm to work in conjunction with an in-house marketing department in order for a company to achieve its goals.

By working with an SEO firm, businesses will create efficiencies, save time, and money--after all, that’s what it’s all about it.

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