Friday, May 6, 2011

Google Analytics: New Site Speed Report Measures Page Load Time

We all know that using web analytics is key to running successful internet marketing and search engine optimization campaigns. It is always good to know what content on the website is driving conversions and where those visitors are coming from. The quest to improve your visitors’ website experiences doesn’t end there, however. With the latest version of Google Analytics, you can now monitor the average page load time via the new Site Speed Report. This new report comes along with the latest version of Google Analytics.

So why bother monitoring your website’s load times? Here are a few reasons:

  • Browser Compatibility: Ensure that your website performance is top-notch for all of the most widely-used browsers.
  • Search Engine Optimization: Make sure your landing pages not only have optimized content, but are also performing to the best of their ability.
  • Goal Conversions: Increase goal conversions by ensuring your visitors are receiving the best possible performance and load times from your website.

Search engine optimization and internet marketing efforts don’t stop at optimizing content and online advertising. Monitoring website performance through the Site Speed Report of Google Analytics benefits both you and your visitors, and results in higher conversion rates.

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