Email Marketing Metrics Report

According to the “Email Marketing Metrics Report” by MailerMailer, 12.5% of unique marketing emails were opened in the second half of 2009. The figured shown a .7% decline in comparison to the first half of 2009, then the open rate was 13.2%. The report shows that email open and click through rates vary by industry & the size of the list.

The report stated that for large email lists, the religious and spiritual organizations had the highest open rates. The report suggested that smaller lists may be better target email communications with more relevant content.

We would agree that smaller lists typically perform better in email blasts and campaigns. In general, the lists are developed through local networking, events, industry events or friends. The content of the emails is relevant to the local market or is usually measured with off-line and online sales/leads. This report demonstrates the importance of targeted, relevant, and measurable email marketing practices.

Let us know how email marketing is impacting your bottom-line & trending for your industry.

Email Marketing with Value Added Features

It seems like every organization under the Sun is using email marketing. The major question is “are they doing it effectively & efficiently? This is not just in regards to sending targeted promotions but developing, maintaining, and communicating on an ongoing basis.

We think that one of the biggest challenges is efficiency. Many businesses or marketers have a list and an email template, but are they organizing their websites, online forms, and other touch points to gather or verify the email list? In our experience, we do not see a collective effort to nurture or verify leads. Too many of the processes are manual and require numerous hours of work and manpower. It’s time to start integrating databases, email software, and verifying at every possible touch point.

The most effective way to do this is by using email/event triggers and online forms that connect your website with your email marketing tool. There are numerous email service providers in the marketplace that provide this feature. Be sure that when you are comparing email service providers that they offer email/event based triggers, online forms, and are connected to email marketing database or email list.

Don’t forget to Test!